A brand value is the level of emotional attachment
and loyalty the ﬁnal consumer has towards
a product amongst competitors.
There are many choices on the market and every day more options are added. So how can you be sure your product will get chosen amongst your competitors? People have to know you, remember you, and like you.
To start building this attachment, your brand needs a unique personality –not only a logo– and a strategy. Once you establish these, every time your brand is in contact with its target market, its behavior and image are consistently making your brand easier to recognize.