Escents, a luxury bath & body company, needed a product catalog to properly launch its collections into the wholesale market. To design an attractive and easy to use catalog, which exudes the Escents brand, we let the colorful product be the storyteller on a solid white stage.

To make this catalog functional, we did not print the prices of the products onto the catalog; they were on a separate list and could be freely updated without having to reprint the full piece. The price list could be placed on the flap on the inside back cover. In addition, on the inside flap we added business card slots so that the sales representatives could make this piece their own. With these changes they were able to budget the required pieces for one year and save money.