Juice Zone, a franchise of restaurants with a unique array of healthy and fresh beverages and meals, asked us to design a signage system for their stores.

We designed a fresh and modern identity by toning down the colors, adding white space and using quality photographs. To convey freshness we used a rounded and modern typeface. To add contrast we added a script typeface to simulate an interaction between the company and the target market.

This signage system included illuminated signs, menu boards, posters, window clings, auto decals, murals, banners, cups, paper bags, and uniforms.