When the recession hit companies selling luxury products suffered. Escents, a luxury bath and body company, needed to be more proactive and perform creative strategies to motivate their market to keep buying their products; attract new customers; and increase receipt amount average.

We came up with the idea of a booklet with twelve attractive promotions so their clients' could use them for their Christmas presents and a club card, which would give them 10% off of any future purchases for a year. We printed 3,000 booklets, which were sold in only two months. As a result, they recuperated the full investment, made a profit, captured new clients, and had a successful Christmas season.