Escents was in need of an identity for its new Organic-Intensive Hand Cream collection with four fragrances. The packaging selected was aluminum tubes and cardboard boxes. The challenge was to design an enticing label for both the tubes and the matching boxes in just two colors.

We took advantage of the beautiful aluminum surface by using reversed type for the most important information and the logo. To signify the fragrance type, we introduced a thick color bar and for the secondary information we used black. We then made the boxes match the design of the tube by adding a thick color bar around the box.