Escents needed labels and a packaging design for its new mood-perfume collection with six different fragrances.

One of the challenges was to design one box, which suited all six fragrances, but on the shelf each fragrance had its own unique look. We designed a different label for each fragrance and added a die cut/window at the front of the box so the label itself would exhibit the visual difference.

To add a high-end finishing, we printed vertical lines on transparent varnish, so that the box shined differently depending on the reflection of the light, making this a unique experience.