Escents was in need of an enticing Christmas Campaign. Escents products contain aromas, which are designed to provoke emotions.

We wanted to bring these aromas into life in a way people can relate to. So we came up with something everybody has experienced–moments. The concept of the campaign was Give a Moment. We designed pop material, which presented moments such as love, peace, joy, fun. In addition, we created the gift program, which consisted of gifts named after a moment.

The products inside the box were carefully selected, so people could indeed relive a particular moment whenever they wanted.