Fairy-frog, a party supplies company, needed a brand identity for their new business. Their main target market is children from 2 to 10 years of age. The competition in this market is quite strong, so they needed to be appealing and memorable. We came up with the idea of a cartoon character that would facilitate the connection with this target market; bring magic to the products; and make the service memorable. As a result, the name fairy-frog and the frog character were born.