After a brand research, our approach was not only focused on the new web design, but also on how all these changes impacted the brand. We identified that their logo needed a renovated image. This change would help Ciao Tours be seen as a trustworthy, experienced, high-end company.

Our concept was translated into a clean identity that used an English Old Style typeface to convey tradition and sophistication. The green was added to allude to the color of olives, traditional fruit from the Mediterranean.