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anabelle foo

an organic and unique approach to technology solutions

Anabelle Foo is an experienced web developer in need of a brand identity that conveys more that just web & databases. She differentiates herself from the field by offering more that one solution for each challenge and taking each solution to entirely comprehensive level. However, as one of many other developers Anabelle had to stand out in order to succeed.

After identifying Anabelle's strengths and differentiators, we designed her brand identity. We combined warm and cold colors to convey her personality and her approach to projects–warm and with discipline. The use of a rounder typeface symbolizes her effective solutions. The identity icon has three circles representing layers of solutions and the red circle expresses complete satisfaction.