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mira floors & interiors

selling reliability at first glance

Mira Floors and Interiors, which carries complete line of quality home and commercial floorings and window coverings, was in need to  increase its market penetration and become a supplier for the insurance restoration companies.

Our objective was to design creative pieces which attract and motivate the insurance restoration market to contact Mira Floors & Interiors. The pieces would be used at a trade show and for mailing purposes.

After analyzing Miras's target market, we identified the insurance restoration companies' main concerns when selecting a supplier. These concerns included reliability with service delivered on time and budget (Peace of mind). We recommended Mira emphasize (on the main header) the fact that all their concerns will be met. The result is a campaign that states what Mira is all about with confidence.

 

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