making Juice Zone look fresh & healthy
Juice Zone, a franchise of restaurants with a unique array of healthy and fresh beverages and meals was in need of a brand identity overhaul as the current one did not convey their essence.
We designed a fresh and modern identity by toning down the colors, adding white space and using quality photographs. To convey freshness we used a rounded and modern typeface. To add contrast we added a script typeface to simulate an interaction between the company and the target market.
The signage system included illuminated signs, menu boards, posters, window clings, auto decals, murals, banners, cups, paper bags, and uniforms.
To match their renovated image the website needed to be revamped. At the same time this new site should efficiently serve three different audiences: customers, partners, and potential franchisees. The result was an attractive, clean, and easy to navigate web site with three main sections identified by color and different sub-navigation on the left side. For the partner section a password system was introduced.
The end result is a look that breathes health everywhere