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ciao tours
enticing each visitor to experience Italy
Ciao Tours has provided customized tours to Italy for more than twelve years. Their list of clients had been primarily growing by word of mouth and referrals. However, they wanted to promote their company beyond these boundaries through a website.
The tour and travel industry is very competitive, but Ciao Tours is one of a kind tour solution company. They solely specialize in Italy and in the Canadian market and its team is divided between Canada and Italy. They don't sublease any service.
After a brand research, our approach was not only focused on the new web design, but also on how all these changes impacted the brand. We identified that their logo needed a renovated image. This change would help Ciao Tours be seen as a trustworthy, experienced, high-end company.
For the logo, our concept was translated into a clean identity that used an English Old Style typeface to convey tradition and sophistication. The green was added to allude to the color of olives, traditional fruit from the Mediterranean.
The website needed to elegantly convey the romanticism of Italy. Our design introduced orange to incorporate the pungent style of Italians. We used some swirls to add the feeling of heritage. The site’s structure is a grid of two columns and two levels of navigation, allowing the design to be consistent and the user interface intrinsic.